Discover the fighter in you – through our latest antimicrobial resistance (AMR) awareness campaign!

The 2021 #AMRfighter campaign to raise awareness of antimicrobial resistance shows us that making small changes can make a big difference to help mitigate the growing problem.

Are you aware of the topic of antimicrobial resistance (AMR)? Briefly explained, AMR occurs when bacteria, viruses, fungi and parasites change over time and no longer respond to medicines intended to treat them. This makes infections harder to treat and common antimicrobials (e.g. antibiotics) that we are familiar with become ineffective. AMR occurs naturally over time, but it has been accelerated through misuse and overuse of antimicrobials. The World Health Organization has declared that AMR is one of the top 10 global public health threats facing humanity.

At Sysmex, we’ve been working on awareness campaigns on this topic since 2019, focusing activities around the World Antimicrobial Awareness Week in November. This year, we wanted to have an aligned global approach with all of our regional headquarters (Americas, Asia Pacific, Japan, EMEA) for maximum impact and internationality in our awareness activities.

Our idea to do this was to create a global video campaign, consisting of nine micro-stories based in areas across the globe under the tagline ‘Discover the fighter in you’. The intention of this message is that we want to encourage people that there are small, everyday actions they can take to fight the development of AMR. This can include proper hand hygiene, finishing a full course of antibiotics when they have been prescribed, preparing food hygienically, not taking antimicrobials without consulting a medical professional, etc. We wanted to show that it’s simple to start being an AMR fighter and these small changes could help make a big difference.

Our CEO and President of Sysmex EMEA, Alain Baverel, had this to say about the topic and initiative: “Antimicrobial resistance is not just a huge issue in the healthcare industry – it affects all of us. The topic is a long-haul concern and awareness needs to be reached at all levels so we can tackle it with full force. At Sysmex, we are keeping a close eye on innovative technologies to be able to fight the development of antimicrobial resistance from a diagnostic perspective.”

And Senior Executive Officer and Head of Marketing, Jan-Willem Schipper, shared this about our awareness activities: “Awareness of a threat is the first and most crucial step in addressing it. Since 2019, we have been working to raise the awareness of antimicrobial resistance, and the real challenge is to reach the general public with fact-based knowledge and engage them to comply with simple but important actions to support the combat of AMR.”

You can find our website here, including the nine micro-stories:

Back to overview
Copyright © Sysmex Europe SE. All rights reserved.
Customize your experience

Ci avvaliamo dei cookie per consentirvi di usare al meglio il nostro sito e migliorare la nostra comunicazione. Teniamo in considerazione la vostra scelta e usiamo solo i dati per i quali ci avete comunicato il vostro consenso.

* Può causare limitazioni dei contenuti e dell’usabilità
Detail about cookies
Cookie necessari
Questi cookie ci aiutano a rendere fruibile il nostro sito web abilitando le funzioni di base, come la navigazione della pagina e l’accesso alle aree sicure del nostro sito. Il nostro sito web non può funzionare correttamente senza questi cookie.
Cookie statistici
Questi cookie ci aiutano a comprendere in che modo gli utenti interagiscano con il nostro sito web, raccogliendo informazioni in formato anonimo. Grazie a queste informazioni, possiamo migliorare continuamente la nostra offerta.
Cookie di marketing
Vengono usati per seguire i visitatori delle pagine del sito. L’obiettivo è mostrare annunci che siano rilevanti e indirizzati ai singoli utenti e, pertanto, preziosi per l’editore e le parti terze interessate alla promozione.